Kendrick Lamar Partnering With Nike

K Dot's partnership with Reebok is coming to a close a he begins to explore a new fashion venture. It has been confirmed that Kendrick Lamar has started a partnership with Nike. In a post to Instagram he hinted at a Cortez shoe  collaboration to kick off the endorsement.

Just like his Reebok Red And Blue Collection, the West Coast hip hop artist seeks to create shoes that send a messages of unity and community growth.